Sister Minor Design is Lindsay Baker, an independent graphic designer specialising in brand strategy, visual identity, print and digital design.

I love to create work with forward-thinking brands and organisations, helping to tell their unique story so they can flourish. Drawing on over 10 years experience working with a wide range of creative agencies, clients working in culture, community, education and the arts, aswell as independent and start-up brands, I care about delivering a well-defined strategic purpose to all my projects, which works hand-in-hand with beautifully crafted design and thoughtful copy.

I also regularly collaborate with a talented bunch of photographers, illustrators, animators and web developers helping me to bring larger scale projects to life.

I like keeping myself busy with plenty of other creative projects including running the independent fashion brand True Reverie with my husband Tim, working with the Wolverhampton for Everyone social lab as Design & Brand Strategy Associate, and as co-host for the Birmingham chapter of Ladies, Wine & Design.

Work examples