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The Content Equation
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I’m a freelance copywriter and communications consultant with over 20 years of experience. I’m a passionate advocate of making greater use of storytelling and a conversational tone of voice within even the most traditional of business settings. It’s an approach that makes for compelling content, which, in turn, can help win the hearts and minds of audiences who are forced to navigate a content-saturated media landscape every day.
Before going freelance in 2016, I worked in a variety of communications roles within professional services. I therefore tend to specialise in corporate work but have also done plenty of work recently within the public sector and the sports industry.
Whatever the industry though, I’m always enthused by helping clients find the engaging stories they didn’t even know they had.